We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreStay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.