Content5 min read
How to Optimize Your Content for LLMs With Semrush
The AI Search Optimizer on Semrush helps you rewrite your content to make it more citable by platforms like ChatGPT and Google‘s AI Overviews.
Luke has over ten years of experience in digital marketing and writes about SEO and AI search to help marketers keep up with best practices. Previously, he spent years writing Semrush‘s Knowledge Base, working with product teams to explain every tool and feature so people could get their work done without confusion.
Author
AI6 min read
How to Conduct an AI Visibility Audit with Semrush One
Is your current website health and content strategy set up to help you succeed in AI search?
Original Research & Studies3 min read
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Contributor
AI10 min read
Semrush AI Overviews Study: What 2025 SEO Data Tells Us About Google’s Search Shift
We analyzed 10M+ keywords to find out what kind of queries are triggering Google’s AI Overviews, how AI Overviews are impacting click-through rates, and which verticals have been most disrupted by AI Overviews. Here’s what we learned.
Link Building12 min read
Internal Links: Ultimate Guide + Strategies
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
AI9 min read
How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.