The Semrush AI Writer is a Chrome browser extension that lets you edit, improve, and create content on any website or platform.
It’s part of the Semrush Content Toolkit: A smart AI writing tool that helps you plan, create, and optimize high-performing content.
The Chrome extension is accessible to every Content Toolkit subscriber. You can use it to:
- Check and improve your writing on the go (whether it’s copy in a Google Doc or a comment on LinkedIn)
- Rephrase and simplify any content
- Summarize long pieces of text
- Fine-tune the tone of voice in your writing
- Check grammar and add instant fixes
And more.
How to Install the Semrush AI Writer for Chrome
Here’s how you can install the Chrome browser extension:
- Click on this link to find the "Semrush AI Writer for Chrome” extension
- Open the extension and click “Add to Chrome”
- Make sure you are logged in to Semrush
How to Use the Semrush AI Writer for Chrome
Once you’ve installed and activated the extension, you can use it on any platform or website.
To start working, highlight the text you want to edit and click on the Semrush AI Writer icon.
You can use the tool to check grammar, improve language, rephrase text, or change the tone of voice.
The tool will also provide direct suggestions. For example, it will highlight complex sentences and offer to either simplify or ignore them:
Want to turn off the highlight feature? You can do this in one click in the extension settings or via the Turn Off button on the pop-up.
Additionally, to make working with texts easier, the Semrush AI Writer extension supports formatted content.
Everything you select will be processed, including links, lists, and images.
Whenever possible, the tool will preserve the text the way it was written, keeping words in bold or italics as they initially appeared.
What You Can Do with the Semrush AI Writer for Chrome
Here are the specific tasks you can perform using the extension:
Check Grammar
This tool checks highlighted text for spelling and grammar mistakes. If errors are found, it corrects them automatically and highlights the changes.
Hover over the highlighted text for more information. If you are happy with the corrections, click "Replace text" to apply them.
Improve Language
Enhance the overall quality and clarity of your content. This feature focuses on refining language, correcting grammatical errors, and improving readability.
It's perfect for polishing website copy, marketing materials, and customer communications, effectively conveying professionalism and credibility.
Rephrase
This feature generates alternative phrasing for sentences or paragraphs, offering a fresh perspective on your content.
It’s ideal for avoiding repetition in blog posts, emails, or product descriptions, ensuring your message remains engaging and dynamic.
Change Tone of Voice
Adjust the tone of your content to match different audiences or purposes, making it more relatable or formal as required.
You can set it to very casual, somewhat casual, neutral, somewhat formal, or very formal.
This feature helps you tailor your communication style for diverse audiences, such as customers, partners, or investors, without needing extensive rewrites.
Simplify
Condense complex sentences or ideas in one click, making your content more accessible and easier to understand.
Use this feature to simplify product descriptions, instructions, or technical information, making your content more engaging and accessible.
Summarize
Create concise summaries of longer texts to enable a quick understanding of the key points.
This feature helps you efficiently communicate important updates, reports, or lengthy documents to your team or clients, saving time while ensuring clarity.
Change Content Length
Modify the length of your content while preserving its core meaning, adapting it to fit specific character limits or word counts.
You can make your text shorter or expand it, adding relevant information.
It’s useful for optimizing social media posts, ad copy, or email subject lines by adjusting their length to meet platform requirements, without losing their impact.
Recycle Content
Transform existing content into new formats, such as turning a blog post into a presentation or an email into a social media update.
Maximize the value of your content by repurposing it across various channels, effectively reaching different audience segments with minimal additional effort.
Translate
Translate the highlighted text into over 30 languages.
The translation feature supports formatting but doesn’t consider specific preferences, such as brand voice or dialects.
Custom Request
If you want to implement a modification not offered in the widget, you can utilize the Custom request tool.
It enables you to input your own unique prompt, allowing AI to make a more precise alteration to the text that’s tailored to your needs.
Summarize or Rewrite an Article
You can also use the extension to summarize website content on any published web page.
You’ll see the extension's main button in the header of pages that have content such as news posts, blog posts, etc.
For this feature to work, the page should contain a single H1 header and more than 100 words of content (excluding sidebars, menus, ads, etc.).
From here, you can choose to summarize or rewrite the article.
Apply Brand Voices
You can also tailor your content to match specific Brand Voices previously created in the Content Toolkit.
By default, a generic voice for a wide audience is applied.
However, once start working with a piece of text, you can change the Brand Voice through the drop-down menu.
This adjustment will update the content and be remembered for all future rewrites.
You can also edit a Brand Voice or create a new one in the Content Toolkit.
To do so, click the “Brand Voice page” button at the bottom of the list.
Please note that this feature is only available for paid users and does not apply to Grammar Check, Custom Requests, Tone of Voice, or Keywords List.
How to Disable the Semrush AI Writer Icon
To globally disable the Semrush AI Writer icon from appearing next to every H1 heading, use your browser’s extension management menu.
To disable an extension on a specific website, click the extension and toggle it to enable or disable it for that site.
Alternatively, hover over the extension’s icon that appears next to an H1 and click the Turn Off button.
How to change the Preferred English dialect
To select your preferred English dialect, click on the Semrush AI Writer for Chrome icon in your browser's extensions area.
Next, open the Preferred English dropdown menu and choose from one of the five available dialects: American, British, Canadian, Australian, or Indian.
How Much Does It Cost?
The Semrush AI Writer for Chrome extension is free for all users.
Without a Content Toolkit trial or subscription, you have access to 50 free monthly rewrites (starting from the date of the first rewrite).
To get full, unlimited access to all Semrush AI Writer features, subscribe to the Content Toolkit.
This will also provide you with access to a variety of powerful tools for SEO content creation.
It includes:
- Data-driven content ideas
- Generation of SEO-friendly articles
- SEO brief generation
- AI content creation and editing
- One-click WordPress publishing
Learn more about pricing here.