Subscriptions & Toolkits

Semrush offers a range of unique and powerful marketing toolkits and complementary stand-alone apps within the Semrush App Center, which are available to purchase as monthly or yearly subscriptions. This page gives an overview of those toolkits, including the details of each, how much they cost, and how to subscribe.

Overview of Semrush Toolkits

Semrush’s toolkits each focus on a specific area of marketing. They include the following:

Flexible Subscription Model

The beauty of Semrush's subscription model is its flexibility. We recommend starting with Semrush One, our ultimate solution that unifies our core SEO and AI Visibility toolkits for total brand visibility. However, our model is designed to be fully modular, allowing you to tailor your subscription precisely to your marketing strategy.

Here’s how it works:

You subscribe to individual toolkits depending on your current needs
You can add or remove toolkits at any time as your marketing priorities shift
You can share toolkits with your team by adding users to your account
You only pay for the tools you're actually using
You can scale your marketing capabilities as your business grows

This modular approach ensures you get maximum value from your Semrush subscription by tailoring it precisely to your marketing strategy.

Most of the toolkits have a range of subscription levels, with different features and limits to match your needs and budget.

Whether you're a small business or a seasoned agency, this flexibility lets you choose the level of support you need, without paying for features you don’t.

Semrush Toolkit Pricing & Key Features

It shouldn’t be a struggle to find the right toolkit at the right price. That's why we've structured our pricing to match how marketing professionals actually work—whether you're a solo consultant, a growing agency, or an enterprise team.

Each Semrush toolkit offers tailored subscription tiers, designed for different marketing needs and levels of expertise.

Here’s an overview of each toolkit’s plans. To get pricing details, follow the links to the pricing pages for each toolkit.

Semrush One

Semrush One is Semrush's ultimate solution for brand visibility. It bundles our powerful SEO and AI Visibility toolkits into a single, cohesive platform. It is designed to provide total search visibility and cater to users at all stages—from beginners to large-scale operations—with three subscription plans: Starter, Pro+, and Advanced.

Starter: For those beginning their SEO and AI visibility journey. Includes up to 5 websites to monitor, 50 prompts & 500 keywords (daily tracking), Google + AI visibility tracking, Competitor insights (Google + AI), AI brand insights, AI-ready Site Audit, and Keyword research.
Pro+: For growing brands looking to scale SEO and AI Search impact. All Starter features plus: Up to 15 websites to monitor, 100 prompts & 1,500 keywords (daily tracking), Historical SEO data, Content optimization, Keyword cannibalization analysis, and Multi-location/device tracking.
Advanced: For those who need full scale — including API access, deeper insights, and automation. All Pro+ features plus: Up to 40 websites to monitor, 200 prompts & 5,000 keywords (daily tracking), Share of voice, and API data integration.

For complete details, check the Pricing page.

SEO Toolkit

Uncover competitor strategies, discover high-converting keywords, and track your rankings with best-in-class data. Identify exactly what's holding your site back—with clear fixes and AI-powered recommendations to improve your performance instantly. Reach the top of the search results in your niche with the industry’s leading SEO toolkit, trusted by professionals worldwide.

The subscription plans for the SEO Toolkit are as follows:

SEO Pro Plan: Perfect for beginners and small businesses. Track 500 keywords, audit up to 100,000 pages monthly, and analyze competitor strategies with 10,000 results per report. Find keywords that will bring you customers, not just traffic.
SEO Guru Plan: Ideal for growing businesses and startup agencies. Everything in Pro, plus historical data, content marketing tools, and multi-location tracking. Monitor 1,500 keywords, audit 300,000 pages monthly, and get deeper insights with 30,000 results per report.
SEO Business Plan: Built for established agencies and teams. All of the Pro and Guru features, plus Share of Voice tracking, API access, and extended limits. Track 5,000 keywords, audit up to 1 million pages monthly, and analyze massive datasets with up to 50,000 results per report.

For more details, check the SEO Toolkit Pricing and Plans.

AI Visibility Toolkit

Find out how AI platforms such as ChatGPT, Google AI, and Gemini feature your brand and competitors. Instantly analyze AI visibility, audience sentiment, and competitor positioning across your niche, and get strategic recommendations.

The subscription plan for the Al Visibility Toolkit is as follows:

AI Visibility Toolkit Subscription: Available as a premium toolkit at $99/month. You can check out a free demo to see how it works before subscribing. You can cancel anytime.

Traffic & Market Toolkit

The Semrush Traffic & Market Toolkit is your go-to solution for understanding how any business performs online—and how it compares to the market. It combines traffic analysis, audience insights, benchmarking, and market trends in one streamlined view. Whether you're refining strategy, analyzing competitors, or exploring new opportunities, you'll get the trusted data you need to act with confidence.

The subscription plans for the Traffic & Market Toolkit are as follows:

Traffic & Market Pro Plan: Ideal for professionals who rely on strategic, data-driven decisions. Includes full access to core dashboards, tracking for up to 100 competitors, analysis of trends across 190+ countries, daily traffic insights, and up to 7 years of historical data.
Traffic & Market Custom Plan: Designed for large organizations and power users. Offers customized dashboards, advanced competitor monitoring, collaboration features, and API integration tailored to your specific workflows and business objectives.

Find out more about pricing for the Traffic & Market Toolkit here.

Local Toolkit

Give your business everything it needs to succeed in local search—across Google, AI-driven results, maps, directories, and review platforms—everywhere your customers look for local services today. The Local Toolkit helps you build a strong local presence by optimizing your Google Business Profile (GBP), keeping listings accurate across authoritative directories, generating and responding to customer reviews, and tracking visibility on Google Maps—all from one centralized platform. With AI-powered automation supporting ongoing GBP activity, review management, and key local marketing workflows, the Local Toolkit helps businesses strengthen their local presence and attract more nearby customers.

The subscription plans for the Local Toolkit are as follows:

Local Base Plan: Best suited for businesses focused on maximizing their Google Business Profile performance through automation. This plan includes the Google Business Profile AI Agent, which automatically keeps your profile active, optimized, and engaging. It generates and publishes posts, replies to reviews, uploads photos on schedule, and enhances your business description, all done for you automatically. You can track precise local rankings on Google Maps using the Map Rank Tracker and benchmark performance against competitors with local heatmap reports.
Local Pro Plan: Ideal for growing businesses that need broader local visibility and reputation control. It includes all Local Base features, plus Listing Management to distribute and maintain business information across 70+ authoritative directories (availability varies by country). You also receive automated review generation and management, along with centralized monitoring, alerts, and advanced competitor review analytics. This plan adds increased Map Rank Tracker credits, advanced GBP management features such as profile performance insights, team collaboration, bulk location management, and API access for reporting and integrations.
Local Business Plan: Built for businesses that manage local marketing at scale. Personalize your Semrush Local product to the max, and get API access for Listing Management so you can integrate with your own tech stack or third-party tools.

Plans are priced per location and can be added to any Semrush subscription or purchased separately. For full plan breakdowns and volume pricing, visit the Local Toolkit Pricing and Plans article.

Content Toolkit

Create high-ranking content that drives relevant traffic to your site. Powered by AI and real-time Semrush data, the Content Toolkit discovers engaging topic ideas with Topic Finder, generates SEO-friendly briefs using SEO Brief Generator, creates full SEO-friendly articles with Article Generator, and optimizes your drafts to boost visibility. Automate your workflow and engage visitors with original content, even without SEO expertise.

The subscription plan for the Content Toolkit is as follows:

Content Base Plan: Create unlimited SEO-friendly articles, and generate 5 SEO-boosted pieces per month with advanced SERP analysis. Get data-driven content ideas for your region, and optimize your drafts to rank higher. Improve your writing on the go with the Chrome browser extension, send articles directly to your CMS, and create content in your unique brand voice.

This all-in-one plan offers a 7-day free trial. For full feature details, visit the Content Toolkit Pricing and Plans article.

Social Toolkit

Plan your content calendar, create engaging posts with AI, and schedule effortlessly. The Social Toolkit is already a Semrush classic, featuring powerful tools such as Social Content AI (for generating creative social posts) and Social Tracker (for closely monitoring competitor strategies and social media trends). This toolkit also helps you find influencers and listen to brand conversations. With a clear analytics dashboard, you can easily see what works best. This is the toolkit you need to elevate your social media presence.

The subscription plans for the Social Toolkit are as follows:

Social Base Plan: Ideal for individuals or small teams starting out with social media management. Manage 5 profiles, schedule 50 posts per month, track 10 competitors, and generate up to 30 content pieces with AI.
Social Pro Plan: Built for businesses and agencies that need flexibility. Everything in Base, plus unlimited post scheduling and AI content, with expanded limits—10 profiles and 20 tracked competitors.
Social Business Plan: Includes all Pro features plus influencer discovery and analytics for Instagram, TikTok, YouTube, and Twitch. It also includes advanced social listening across major platforms and the wider web. Perfect for growing brands that are ready to expand their reach and boost visibility.

Each plan offers different levels of access and data limits tailored to your social media strategy. For full plan breakdowns, visit the Social Toolkit Pricing and Plans article.

Advertising Toolkit

Reveal your competitors’ ad tactics with Advertising Research, and launch effective campaigns effortlessly with the AI-powered Ads Launch Assistant. The PPC Keyword Tool helps you to plan your campaigns strategically and efficiently. Our Advertising Toolkit simplifies your workflow, saving you time and helping you improve your paid ads campaigns.

The subscription plans for the Advertising Toolkit are as follows:

Advertising Base Plan: Access tools for campaign research, planning, and launch—including Advertising Research, PLA Research, PPC Keyword Tool, and the Ads Launch Assistant. Ideal for businesses that are getting started with data-driven paid campaigns.
Advertising Pro Plan: Everything in Base, plus full access to AdClarity—our premium tool for competitive insights across display, video, and social ads. Get advanced reporting, historical data, and market comparisons across 30+ global regions.

Both plans include 7-day free trials. To compare features in detail, read the Advertising Toolkit Pricing and Plans article.

AI PR Toolkit

Grow your media and AI visibility through earned press. The Semrush AI PR Toolkit helps you run successful PR campaigns, even if you have no prior experience. Find media outlets that LLMs trust in your niche, research contributing journalists, and use AI to create engaging emails and press releases that will catch their eye. Send pitches to journalists, automate follow-ups, track email performance, and monitor your coverage online.

The subscription plans for the AI PR Toolkit are as follows:

AI PR Base plan: Ideal for PR beginners who need essential tools for a simplified workflow. Find AI-cited media outlets, research journalists with AI, create emails and press releases with PR-trained AI, contact journalists with 500 email sends, and track your outreach.
AI PR Pro plan: Perfect for small and medium businesses that want to grow and track their PR impact. It includes all the Base features, plus online Media Monitoring with AI support, mention Alerts and Digests, exporting contacts from the Media Database, and email follow-ups. This plan adds audience and traffic insights for media outlets, advanced Email Analytics, and 1,250 email sends. It also detects whether your earned press can be attributed to the pitches you’ve sent from the AI PR Toolkit.

Both plans include 7-day free trials. Find out more about pricing for the AI PR Toolkit here.

Lead Generation Solution

Achieve consistent growth for your digital agency with a two-pronged approach to generate more quality inbound leads and increase outbound sales.

The subscription plan for the Lead Generation Solution is as follows:

Lead Generation includes access to the Agency Partners platform and Lead Finder credits to help you discover and attract new clients. Available at $90/month.

My Reports Suite

This cross-toolkit suite helps you generate reports using data from across all your Semrush tools, and other top marketing solutions. Facilitate performance tracking, make data-driven decisions, and showcase results to your stakeholders or clients.

The subscription plans for the My Reports Suite are as follows:

Base Report: Includes internal integrations with Semrush tools, Google Analytics, and Google Search Console. You can schedule reports daily, weekly, or monthly, export them to PDF, share reports between users, and utilize the AI Summary feature. Available at $10/month per report.
Pro Report: Everything in Base, plus 35+ third-party integrations, timed report delivery, white-labeling, branding, AI-generated summaries with more customization options, custom domain for reports, online dashboard, and link sharing. Available at $20/month per report.

For full feature details, visit the My Reports Suite article.

Adding Users to Your Plan

Bring your entire team on board to collaborate smoothly across all your Semrush toolkits. Each team member receives their own login, giving them access to your tools and subscription limits, while you maintain oversight on activity, usage, and data security.

Pricing for additional users depends on the toolkits in your subscription.

If your plan includes the SEO Toolkit (either standalone or as part of a Semrush One bundle), pricing per additional user aligns with the plan tier:

$45 (Pro/Starter)
$80 (Guru/Pro+)
$100 (Business/Advanced)

This base cost grants the additional user access to the SEO components of the subscription. For additional users under a Semrush One subscription, access to the AI Visibility Toolkit features requires an additional purchase of $99 per user. This applies even if your subscription also includes other toolkits such as Social, Local, or Content.

If your plan does not include the SEO Toolkit, additional users for toolkits such as Social, Local, or Content cost a flat rate of $20 each, regardless of plan tier.
Traffic & Market Toolkit: Each additional user starts at $289, with extra user fees based on your existing subscription. Without the SEO Toolkit, the total per user is $309 ($289 base + $20). With the SEO Toolkit, user pricing follows your specific SEO tier.
You can always grant view-only access to folders to other users for free.

You can contact our Sales team for more details.

Semrush Free Trial Subscriptions

Most of our toolkits come with a 7-day free trial, so you can test the tools and see how they can improve your marketing efforts before committing.

You can activate trials for different toolkits at the same time. For example, you could try the Social Toolkit today and the Advertising Toolkit tomorrow—it’s totally up to you. Each toolkit trial is available once per account.

Note: If you already have (or had) a trial or a paid subscription to one or more toolkits, you can’t get free access to either the SEO or Traffic & Market toolkits: for now, they are the exceptions to the rule.

Here’s what you can try for free:

Semrush One, SEO, Traffic & Market, Local, Content, Social, Advertising, and AI PR Toolkits: 7-day free trial for all plans.
SEO Toolkit, Business Plan: Custom trials available through our sales team. You can get in touch with them here.
AI Visibility Toolkit: No trial, but you can explore a free demo report.
Lead Generation Add-on: 14-day free trial.
Additional Users: Each account can add up to 3 users who will get 7-day free access to all the toolkits that the main account is subscribed to—with the exception of the Traffic & Market toolkit.

You can cancel your free trial at any time before it ends.

Frequently Asked Questions

Can I try multiple toolkits at the same time?

Yes! Trials mainly run independently, so you can explore different toolkits on your own schedule. You could start a trial for the Social toolkit today and the Advertising tomorrow. There are exceptions, however:

For the time being, you won’t be able to trial the SEO or Traffic & Market Toolkits if you’ve already started or paid for another toolkit. That said, you will be able to trial any other toolkit after SEO or Traffic & Market.
The Local trial also has some caveats. You can add a Local trial while your SEO or Traffic & Market toolkits are active. Local limits will match the remainder of your SEO or T&M trials. However, once those trials finish, you cannot add a Local trial—even if you’ve never tried it. But if you haven’t tried the SEO or T&M toolkits yet, you’re free to take a Local trial and explore the tool for free.

Can I get a free trial for the whole platform?

Not at this time. Trials are activated individually—just head to the toolkit you want to try and start your trial from there.

What happens after my trial ends?

After your seven-day trial, your account will automatically convert to the plan you selected unless you cancel. You can cancel anytime during the trial period with no charge.

If you continue, you'll be billed at the standard rate for the plan you chose.

Can I purchase multiple toolkits at once?

Yes, you can purchase Semrush One, which bundles our powerful SEO and AI Visibility toolkits into a single, cohesive solution. While other toolkits are still purchased individually, we are working on simplifying this in the future.

Can I add additional users to my toolkit?

Yes, you can. Additional users will have access to all toolkits in your plan, except Traffic & Market, which comes with an additional fee.

Can I upgrade my Semrush subscription?

Definitely. Use this form to contact our Sales team and explore your upgrade options, increase limits, or create a custom plan.

Are annual plans more cost-effective?

Yes. Switching to annual billing is often more cost-effective. For example, you can save around 17% on the SEO Toolkit by paying annually. Check out our billing FAQ to learn how.

I already have a subscription. Where can I check my limits?

You can view your limits, API units, billing info, and payment history anytime under the "Subscription Info" tab.

Can I use Semrush for free?

Yes! Our free account offers access to a limited set of features, so you can get started without paying. Check out what’s included in our guide to the Semrush free account.