We Analyzed 8,000 Content Marketing Job Listings: The Shift from Writing to Ownership
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreStay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
We analyzed 8,000 US content marketing job listings to show how roles shift from writing to owning SEO, AI discovery, storytelling, and impact.
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.
We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.