Top Travel & Tourism Websites in France

Key Insights on Top Travel & Tourism Websites in France on January 2026

As of January 2026, booking.com leads Travel & Tourism in France with 24.79M monthly visits. Its audience skews mobile-first (46.81% desktop / 46.81% mobile), and traffic is up month over month 24.16% and down year over year -8.94%. lachainemeteo.com holds second with 23.59M visits and a mobile-leaning mix (16.29% desktop / 83.71% mobile), while airbnb.fr ranks third with 14.06M visits.

Across the leaders, kkday.com is the most mobile-first (99.35% of visits), whereas americanexpress.com is the most desktop-reliant (55.55%). Momentum favors campings.com in the latest month (329.98%), while air-journal.fr shows the steepest pullback. On a yearly view, kkday.com posts the strongest expansion (2,324.65%), contrasted with meteocity.com (-58.26%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 95 of the top 100 sites are direct-led, 5 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.