Top Travel & Tourism Websites in China

Key Insights on Top Travel & Tourism Websites in China on January 2026

As of January 2026, ctrip.com leads Travel & Tourism in China with 2.48M monthly visits. Its audience skews desktop-first (99.96% desktop / 99.96% mobile), and traffic is down month over month -2.98% and down year over year -1.8%. trip.com holds second with 2.14M visits and a desktop-leaning mix (99.9% desktop / 0.1% mobile), while booking.com ranks third with 1.05M visits.

Across the leaders, kkday.com is the most mobile-first (3.09% of visits), whereas 12306.cn is the most desktop-reliant (100%). Momentum favors nissan-rentacar.com in the latest month (5,224.41%), while dpm.org.cn shows the steepest pullback. On a yearly view, hankyu-travel.com posts the strongest expansion (3,299.16%), contrasted with ctg.cn (-49.33%).

Acquisition patterns also differ: ctrip.com is driven primarily by search, ctrip.com by direct, and ctrip.com by referral; overall, 80 of the top 100 sites are direct-led, 15 are search-led, and 5 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.