Top Travel & Tourism Websites in Uruguay

Key Insights on Top Travel & Tourism Websites in Uruguay on January 2026

As of January 2026, booking.com leads Travel & Tourism in Uruguay with 423.48K monthly visits. Its audience skews desktop-first (74.09% desktop / 74.09% mobile), and traffic is up month over month 52.72% and down year over year -24.07%. airbnb.com holds second with 257.45K visits and a desktop-leaning mix (73.62% desktop / 26.38% mobile), while latamairlines.com ranks third with 103.38K visits.

Across the leaders, incruises.com is the most mobile-first (100% of visits), whereas amadeus.com is the most desktop-reliant (100%). Momentum favors laderasur.com in the latest month (4,367.83%), while worldtimebuddy.com shows the steepest pullback. On a yearly view, hotelbeds.com posts the strongest expansion (360.21%), contrasted with preferente.com (-82.78%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 74 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.