Top Travel & Tourism Websites in the United Kingdom

Key Insights on Top Travel & Tourism Websites in the United Kingdom on January 2026

As of January 2026, booking.com leads Travel & Tourism in the United Kingdom with 35.4M monthly visits. Its audience skews mobile-first (43.27% desktop / 43.27% mobile), and traffic is up month over month 3.37% and up year over year 12.24%. skyscanner.net holds second with 22.36M visits and a mobile-leaning mix (38.87% desktop / 61.13% mobile), while tripadvisor.co.uk ranks third with 17.83M visits.

Across the leaders, tenpin.co.uk is the most mobile-first (94.48% of visits), whereas voyage-prive.co.uk is the most desktop-reliant (60.18%). Momentum favors jet2holidays.com in the latest month (54.79%), while buyagift.co.uk shows the steepest pullback. On a yearly view, avios.com posts the strongest expansion (779.05%), contrasted with cornwalllive.com (-37.68%).

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.