Top Apparel & Fashion Websites in the United Kingdom

Key Insights on Top Apparel & Fashion Websites in the United Kingdom on January 2026

As of January 2026, next.co.uk leads Apparel & Fashion in the United Kingdom with 22.2M monthly visits. Its audience skews mobile-first (25.79% desktop / 25.79% mobile), and traffic is down month over month -39.27% and up year over year 27.49%. marksandspencer.com holds second with 18.05M visits and a mobile-leaning mix (35.16% desktop / 64.84% mobile), while shein.co.uk ranks third with 13.68M visits.

Across the leaders, onthatass.com is the most mobile-first (97.34% of visits), whereas karmanow.com is the most desktop-reliant (93.09%). Momentum favors threads.com in the latest month (8.77%), while swarovski.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (105,454.02%), contrasted with monsoon.co.uk (-30.7%).

Acquisition patterns also differ: next.co.uk is driven primarily by search, next.co.uk by direct, and next.co.uk by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.