Top Apparel & Fashion Websites in Malawi

Key Insights on Top Apparel & Fashion Websites in Malawi on January 2026

As of January 2026, shein.com leads Apparel & Fashion in Malawi with 1.82K monthly visits. Its audience skews desktop-first (96.49% desktop / 96.49% mobile), and traffic is up month over month 129.31% and up year over year 37.34%. threads.com holds second with 1.39K visits and a desktop-leaning mix (70.44% desktop / 29.56% mobile), while shein.co.uk ranks third with 1.05K visits.

Across the leaders, zalando.nl is the most mobile-first (100% of visits), whereas shein.co.uk is the most desktop-reliant (100%). Momentum favors shein.com in the latest month (129.31%), while zara.com shows the steepest pullback. On a yearly view, kickscrew.com posts the strongest expansion (4,333.33%), contrasted with teepublic.com (-96.23%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 28 of the top 100 sites are direct-led, 56 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.