Top Apparel & Fashion Websites in Kenya

Key Insights on Top Apparel & Fashion Websites in Kenya on January 2026

As of January 2026, threads.com leads Apparel & Fashion in Kenya with 180.69K monthly visits. Its audience skews desktop-first (51.49% desktop / 51.49% mobile), and traffic is up month over month 21.16% and up year over year 15,800.02%. shein.com holds second with 40.8K visits and a desktop-leaning mix (80.45% desktop / 19.55% mobile), while asos.com ranks third with 17.42K visits.

Across the leaders, thecoutureclub.com is the most mobile-first (100% of visits), whereas printify.com is the most desktop-reliant (100%). Momentum favors flannels.com in the latest month (8,282.61%), while shein.co.uk shows the steepest pullback. On a yearly view, laura.ca posts the strongest expansion (223,800%), contrasted with tradeinn.com (-79.92%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 78 of the top 100 sites are direct-led, 20 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.