Top Apparel & Fashion Websites in India

Key Insights on Top Apparel & Fashion Websites in India on January 2026

As of January 2026, myntra.com leads Apparel & Fashion in India with 45.68M monthly visits. Its audience skews mobile-first (23.95% desktop / 23.95% mobile), and traffic is down month over month -11.85% and down year over year -26.07%. meesho.com holds second with 35.85M visits and a mobile-leaning mix (44.16% desktop / 55.84% mobile), while ajio.com ranks third with 21.42M visits.

Across the leaders, cameooutfits.in is the most mobile-first (100% of visits), whereas kalkifashion.com is the most desktop-reliant (47.48%). Momentum favors laxmipati.com in the latest month (529.52%), while mydesignation.com shows the steepest pullback. On a yearly view, threads.com posts the strongest expansion (357,911.6%), contrasted with getketch.com (-65.03%).

Acquisition patterns also differ: myntra.com is driven primarily by search, myntra.com by direct, and myntra.com by referral; overall, 100 of the top 100 sites are direct-led, 0 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.