Top Apparel & Fashion Websites in Rwanda

Key Insights on Top Apparel & Fashion Websites in Rwanda on January 2026

As of January 2026, threads.com leads Apparel & Fashion in Rwanda with 8.72K monthly visits. Its audience skews desktop-first (98.77% desktop / 98.77% mobile), and traffic is down month over month -24.96% and up year over year 47,088%. shein.com holds second with 3.75K visits and a desktop-leaning mix (96.06% desktop / 3.94% mobile), while karmanow.com ranks third with 1.63K visits.

Across the leaders, childrensplace.com is the most mobile-first (100% of visits), whereas karmanow.com is the most desktop-reliant (100%). Momentum favors mango.com in the latest month (285.71%), while teepublic.com shows the steepest pullback. On a yearly view, ae.com posts the strongest expansion (86,900%), contrasted with coveralls.io (-74.81%).

Acquisition patterns also differ: threads.com is driven primarily by search, threads.com by direct, and threads.com by referral; overall, 40 of the top 100 sites are direct-led, 45 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.