Top Apparel & Fashion Websites in the World

Key Insights on Top Apparel & Fashion Websites in the World on January 2026

As of January 2026, shein.com leads Apparel & Fashion in the World with 315.32M monthly visits. Its audience skews mobile-first (14.96% desktop / 14.96% mobile), and traffic is down month over month -6.41% and up year over year 52.44%. threads.com holds second with 229.85M visits and a mobile-leaning mix (41.94% desktop / 58.06% mobile), while mercari.com ranks third with 103.05M visits.

Across the leaders, torrid.com is the most mobile-first (90.77% of visits), whereas karmanow.com is the most desktop-reliant (78.95%). Momentum favors previterapelletteria.it in the latest month (116.12%), while ugg.com shows the steepest pullback. On a yearly view, previterapelletteria.it posts the strongest expansion (3,623,067.8%), contrasted with ajio.com (-23.88%).

Acquisition patterns also differ: shein.com is driven primarily by search, shein.com by direct, and shein.com by referral; overall, 99 of the top 100 sites are direct-led, 1 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.